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Influence new and expanded5/26/2023 ![]() When I met my new client for the first time three months later, I asked her the question that had been playing on my mind since our initial exchange: “Why did you make such a quick decision?” Most of my work time is used to prepare and deliver coaching and training programs for my clients – typically owners of small recruitment and staffing agencies in Australia and New Zealand. A CEO who makes a substantial commitment to a whole-of-company leadership program without requesting a conversation is a highly unusual occurrence, even more so when I have never spoken to the decision-maker before.Ī prompt decision is always welcome because as a self-employed consultant and coach I do not have a great deal of time to invest in a lengthy sales process. Clennett is an Influential U Esteemed Alumni and serves on our faculty.Ī couple of years ago, I acquired a new client based on, what appeared to be, one email exchange. ![]() The Seven Levers of Influence Book Review: Influence: The Psychology of Persuasion (new and expanded) Harper Business, 2021īook review by Ross Clennett (August 2021) ![]() ![]() The result: we then accept willingly and quickly. Cialdini demonstrates the seven levers of influence to activate the shortcut mechanism in our brain. ![]() The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. ![]()
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